Normally on the news there are two different genders which is a younger female and a slightly older male. This is so there is a differing viewpoint and everyone can connect with them in some way. Sex appeal may also be brought into consideration so some people who wouldn't normally watch the news may be attracted to do so.
Presenters are the face of the news and link all of the stories in to some kind of narrative. Without the presenters it would be hard for the viewer to watch the news as it would be a dis-connected sequence of VT's. Presenters link the news together and give a brief outline of the story before the people on the vision mixer's play whatever links to what the presenters have just spoke about.
Presenters also give viewers someone to connect with and tell the story in a way which everyone can relate to. Their language isn't too complicated but mature enough so it doesn't come across childish.
Stories are linked by the presenters who give brief description on what story is about to come up to give the viewer some idea of what visuals they are about to see. They read the scripts of the teleprompter which they would have rehearsed before the show they can anticipate what is about to come.
The tone of the presenter changes depending on what story they are presenting. Their tone will not be the same for a Taliban bombing compared to a parrot who has learnt to sing the national anthem for example. Usually presenters dress smartly as they don't want to look scruffy representing the news channel they are the front line of - the news is pretty serious so smart dress is important.
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